2018爆款总结这样写产品英文描述（附赠范本）肯定“爆”！

因此下文盘点了八个出色的英文产品描述案例并剖析了其文案亮点，帮助所有卖家更好地打造产品爆款文案。

1、Model Roundup

产品英文描述

AMT brings back BATMAN’S sleek super-plane, the BATWING, from Tim Burton’s blockbuster 1989 BATMAN film. This secret weapon against crime is fully equipped with plenty of the expected gadgets like its dual Gatling guns and front shears. It’s opening canopy reveals more detail like BATMAN’S sighting scope and the Caped Crusader himself in the pilot seat. This release features an updated metal support rod to hold the finish model above its bat-symbol base. All new eye-catching packaging along with updated decals and pictorial assembly guide round out the kit. Joker beware!

文案亮点：客户共鸣

这款产品是AMT的蝙蝠侠飞机模型。
该产品的描述是一个范例的小众产品文案案例。
文案内容很好地和喜好蝙蝠侠的粉丝受众进行了互动。
文案中涵盖了许多细节和对蝙蝠侠经典的深刻理解，以此和新客户及老客户建立融洽而信赖的关系。

2、Hillbilly Stills

产品英文描述：

At Hillbilly Stills we carry some of the best moonshine stills for sale you will find anywhere and our Turn Key Distillery is certainly no exception. This is the perfect whiskey, rum, and moonshine still kit for the serious distiller. Build time as of right now is 4-6 weeks! The boiler included in this still kit comes with a ball valve drain on the bottom and the top opens to a 3'' inch neck. The 3'' pot still easily attaches to the boiler with an included tri-clamp. With the proper permits this moonshine still can make the product of your choice. Whether you’re doing a single run whiskey and rum or a double run for moonshine this still will do the job. Why attempt to build a still yourself when you can purchase your very own professional grade still from Hillbilly Stills that functions as well as it looks? We welcome micro distiller businesses or the most demanding craft distillers to try our moonshine still. You will love this setup, we guarantee.

文案亮点：强调用户体验

酒器品牌Hillbilly Stills的产品描述可以帮助客户神还原其产品体验，例如，“无论您是单独蒸馏威士忌或朗姆酒还是摩闪酒，这款蒸馏器都可以完备胜任（whether you’re doing a single run whiskey and rum or a double run for moonshine this still will do the job）”。
该文案还提及购买产品所包含的褒奖项目，这对客户来说一贯是一个很大的卖点。
通过描述产品的各种利用选项，买家可以更好地理解蒸馏器的多功能利用。
鉴于产品本身独特有趣，因此Hillbilly Stills不须要在描述中依赖花哨的宣扬。

3、Hot Miami Styles

产品英文描述

YAS GIRL! Walk in this navy velvet set and expect all eyes on you. Designed with a one shoulder unique crop top and fitted capri pants.

文案亮点：贴近受众语用风格

女子运动衣饰品牌Hot Miami Styles十分明确自己的受众定位是年轻的时尚女士，以是其以Instagram上热门的表达“Yas Girl!”为开头开启了其产品描述，以表明其年轻的、Instagram风向的时尚精神。
因此如果商家知道自己客户群正在利用的行话、或是评论辩论他们喜好事物的分外表达，那么可以在产品描述页面中利用它。

4、B. Witching Bath Co.

英文产品描述：

Selected by House Beautiful Magazine as Best For The Bath. Our award-winning Natural Honey Facial Cleansing Bar is enriched with natural skin nourishing extracts, honey and royal jelly. Remove dirt and impurities from your sensitive skin with our all-natural cleansing bar. Our gentle formula is especially designed to help neutralize skin irritations. This therapeutic blend is great for all skin types, especially sensitive or problematic skin, gentle yet effective. Directions: Wet the bar, lather, massage into facial skin, avoiding the eye area and rinse thoroughly. 3.5 oz. bar

文案亮点：专业性

作为一款直接上脸利用的面部产品，该产品的描述详细、清晰且专业。
除了产品功能浸染，其描述还帮助客户理解产品的利用办法。
值得把稳的是，其描述十分看重语法的精确性，毕竟没有消费者乐意购买一款描述文案夹杂非正式语法和拼写缺点的产品。

5、Custom Biogenics

产品英文描述：

Custom BioGenic Systems V5000-AB/C Isothermal Carousel Liquid Nitrogen Freezers offer liquid nitrogen storage temperatures without liquid nitrogen contact. Liquid nitrogen is stored in our patented jacketed space in the wall of the freezer. This technology offers safe dry storage for your samples. With no liquid nitrogen in the storage area the risk of cross contamination and the safety risks associated with the handling of liquid nitrogen are greatly reduced. Our built in carousel can be safely rotated with an external handle, there is no need to reach inside the freezer and our square lid opening won't restrict access to square racks. All Isothermal Carousel freezers use our time tested and reliable 2301 controller with a dual temperature display, autofill and many additional features. Custom BioGenic Isothermal Carousel Liquid Nitrogen Freezers have an industry best temperature gradient that averages -193C inside the storage area.

文案亮点：简明扼要、详略得当

对付主营繁芜高科技设备的卖家而言，务必确保在产品解释中供应所有干系信息。
Custom Biogenics便是一家的产品文案便是科技类产品的描述典范，其文案确保客户能够得到充足的关于冷冻机信息，避免和其他产品产生稠浊。

但值得把稳的是，该产品的描述并非长篇大论，而是很好的掌握在了150字，在描述中简明扼要地列出了规格、产品利用和维修等关键信息，基本等同于产品用户利用手册。

6、Oransi

产品英文描述：

-Clean the air of Allergies, Dust, Asthma, Bacteria, Pollen, Mold Spores, Pet Dander

-Rated #1 in Only Comprehensive University Study for the Performance You Need

-Room air purifier removes 99%+ of Airborne Particles

-Best for Bedroom, Office, Living Room, Basement

-Lightweight and Easy to Move

-Activated carbon filter for light odors and gases

-For smoke removal you are better going with the EJ air purifier

-Max also available in 220V/50 for international markets

-What's included: 1 Max HEPA Air Purifier / 1 Complete set of filters / User's Manual.

文案亮点：易于阅读

Oransi不仅以易于阅读、轻松捕获要点的格式列出产品的关键信息，还供应了非常实用的问答部分，客户可以直接在页面上得到产品基本问题的答案。

7、The Sausage Maker

产品英文描述

With the proper ingredients, success comes naturally. Here's everything you need to make a distinctive tasting sausage stick that will be sure to tingle your taste buds. Comes with complete instructions.

Kit consists of:

• Dried Sausage Sticks Seasoning

• InstaCure Powder #1

• Hickory Liquid Smoke

• Collagen Casings (19 mm)

Makes 25 Lbs.

文案亮点：打造愉悦的阅读体验

从喷鼻香肠的质量和种类来判断，Sausage Maker已经毫无疑问成为了肉店和肉类爱好者的首选供应商。
客户在查看详细的产品信息时，会很喜好文案轻松活泼的风格，并产生一种愉悦感。
Sausage Maker的产品描述是范例的信赖感和乐趣感兼具的案例。

8、Game Bibs

产品英文描述：

Cheer on your favorite red and white team in eye-popping style with these red & white striped game bib overalls! Each pair is made of 100 percent cotton for a comfortable, breathable fit regardless of the weather and includes easily adjustable shoulder straps for fans with long torsos. Whether you’re on rickety bleachers on a Friday night or trying to get on television at the Sunday morning tailgate, our red & white striped game bibs will make you stand out in the crowd and leave an impression. These particular bib overalls are also great as casual Clauswear for any Saint Nicks who might be taking in a game during the holiday offseason!

文案亮点：利用UGC内容

作为时装品牌，Gamebibs的产品描述并没有花费大量笔墨渲染其丰富多彩的产品系列的和优质精选面料。
相反，其产品描述展示了真实的上死后果，添加了真人试穿衣服的效果，作为对客户有参考代价的案例帮助其更好的选择产品。
这不是每个电商网站都可以在产品描述中利用的策略。
事实上，UGC（user generated content，用户天生的内容）对大多数卖家而较难系统地天生并加以运用。
但如果商家品牌有一定的影响力并且吸引了一定的社交狂热粉，那么这些客户对产品描述中的UGC内容而言一定是宝贵的资源。

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