必看！老外眼中最好的11种外贸开拓信来看看是什么打动了他们

下面是11类最受老外欢迎的开拓信模板！

我们先来看看受欢迎的开拓信所拥有的共同特色：

标题：瞬间“吸睛”

简介：简明扼要，有重点

正文：供应对客户有代价的产品和做事

Call-To-Action：明确清晰

其他：干系认证，干系履历

1 供应业务代价

｛CONTACT.FIRSTNAME｝

In working with other <<INSERT INDUSTRY OR POSITION>>, one of the key issue they're struggling with is <<INSERT KEY ISSUE>>

This past year we helped numerous companies to <<INSERT BUSINESS DRIVER>>, resulting in <<MONEY SAVED, REVENUE ADDED, PRODUCTIVITY INCREASES>>.

If this is something you're challenged with too, let's set up a quick call. I have some idesa that might help.

All the best,

{CONTACT.OWNER_NAME}

这是一封由JillKonrath写的开拓信，简洁明了，但是内容有料。
你的潜在客户可以在不敷100字的阐述中看到对他们而言很有代价的内容。

为什么开拓信的长度很主要？现在大家都很忙，因此很少有人有足够的韶光和耐心去看完你的长篇大论。

Elva创造，相对较短的邮件得到的反应率反而更高。

2 供应精确疑问

Hello {name}

What would it mean to your top-line revenue if you saw a 70% increase in contact rates, 50% improvement in closes, and 40% increase in quota-hitting sales reps?

Let's find a few minutes to talk about how InsideSales.com is providing these results to our clients.

I'm avaiable tomorrow {insert 2 times you're available}. Can we sync up?

如果你想要理解潜在客户公司当前的运营现状，那么这个开拓信将很有帮助。
它的特点是内容简短但详细。

此外，我最喜好的是简洁明了的CTA（Call-To-Action），你可以通过给与对方不同的韶光选择，来使这封邮件更具针对性。
毕竟好的CTA模式能够带来很好的转化率。

不过这就意味着你得花韶光去想怎么写，不然很有可能因此得罪客户，乃至让对方以为你“图谋不轨”。

3 供应建议

Hey {Prospect},

Your website's design is absolutely brilliant. The visuals really enhance your massage and the content compels action. I've forwarded it to a few of my contacts who I think could benefit from your services.

When I was looking at your site, though, I notices a mistake that you've made re:search engine optimization. It's a relatively simple fix.

Would you like me to write it uo so that you can share it with your web team? If this is a priority, I can also get on a call.

Regards,

{Your name}

这封邮件从一开始就赞颂了客户的网站，这样的语句很“吸睛”。
然后在赞颂之后提出自己的疑问，并给与对方自己的建议和解决方案。
没有人会谢绝能给自己带来帮助的信息。

但要把稳的是，不要太“耿直”地指出客户的问题，太过直接会让客户以为你是来找茬的，毕竟双方的关系还没有那么近。
以是表达疑问和解决方案的时候建议推敲语气。

Elva 创造，针对性地发送邮件比群发邮件的回答率高很多，以是只管即便避免“群发”。

4 展示联系

Subject line:{Company Name} + {Your Company}

Hi {name}

My name is {name} with {Your Company}. We help {specific company type} with {one liner}.

I wanted to learn how you handle {thing your company handles} at {Company Name} and show you what we're working on.

Are you available for a brief call at {time options}.

[Your name]

从这封邮件的主题行可以看出，这两种业务之间可能存在联系。
利用“+”号更能突出这一点。
此外，当看到一个主题行涉及不同元素时，每每会引起读者的好奇心，匆匆使看邮件的人打开。

在这封邮件的正文中，发件人先容了自己及所做的事情，并且提到了所有他曾互助过的公司。
不才一行，他把内容核心抛向了客户，让客户来主导而不是一贯吹嘘自己的干系业务。
全体邮件可以说是面面俱到。

这些邮件基本都保持在100字以内。

5 推举

Subject line: Terry Fisher says you're interested in better lead gen strategies

{name},

Terry Fisher told me today that you two were talking about how tough it is these days to get new leads in the door. It's a big inssue that all consulting companies face right now.

After looking at your website and registering for your white paper, I have some thoughts regarding where you may be losing people in the process.

And， I've got some ideas you can implement fairly easily that should have a positive impact on lead conversion rates.

Let's schedule 30 minutes to talk some more about this.

Regards,

接下来要说的便是推举客户了，我不止一次的提到推举客户对付外贸业务员而言有多主要，但事实上，我们很惊异的创造，只有10%的发卖会哀求自己的客户推举。

造成这种情形的最大缘故原由可能是恐怖，大多数业务员都不想给客户留下讨厌烦人的印象。
但是这个模版也容许能会让你得到一些新客户。

这封邮件的重点在于邮件中提到的人名，一定要确定潜在客户跟这个人是认识的。

6 坦诚+认证

Hi（CONTACY.FIRSTNAME),

I'll be honest, this is not \"大众another sales pitch\"大众 from (YOUR COMPANY NAME), I'd like to send you a 2-minute demo video of (VALUE PROP): (VIDEO LINK)

We are (SOCIAL PROOF - WHO'S YOUR INVESTORS, HOW MUCH HAVE YOU RAISED?)and our key customers include (VANITY CUSTOMERS),ect.

One of our core value props is\"大众(VALUE PROP TAGLINE)\"大众and we would like to offer everyone a 1-on-1 with our Customer Success experts to simply discuss best practices(VALUE PROPS).

Who is the best person to speak with about? (Let us know if there's someone else who heads up those efforts.)

All the best,

CONTACT.OWNER_NAME

这险些可以说是一封“全裸”的邮件。
便是将自己的统统都摆到台面上跟客户说，比如见告他你的投资人是谁，目前有多少资金，合为难刁难象是谁等等。

供应一对一的客户做事实在是很好的，我们创造大多数企业采购产品会由于对方的做事让人满意。

因此，某些时候大方的提出自己曾经互助过的客户以及造诣更能有效证明自己的代价，也更能提升在客户心中的份量。

Elva认为这封邮件比其他邮件内容要长，但它的效果仍旧是很好的。
由于它涵盖的领域非常多，也非常适宜那些“难搞”的客户，以是不妨试试。

7 趁热打铁

Hi (CONTACT.FIRSTNAME)

You recently visited our website and downloaded <<INSERT CONTENT PIECE>>. Did you downlaos the piece just to learn more about <<TOPIC OF CONTENT PIECE>>? Or, are you looking for a cost-effective solution to <<TOPIC OF CONTENT PIECE>>?

I actually did some research on {!Lead.Company}and have the following tips:

-<<INSERT TIP>>

-<<INSERT TIP>>

Have you thought of doing this?

All the best,

CONTACT.OWNER_NAME

潜在客户在你的网站上留下一点“痕迹”，都是你给他们发的好时候。
这个时候对方想理解想采购，而你适值能供应信息和做事，成交的概率就被大大提高了。

你主动出击，提出精确有效的建议，那么自然能给采购客户留下好印象。

外贸牛新推出的谈天工具——让你能主动发起对话，联系进站访问但未询盘的采购客户，并且供应采购客户当前访问的页面、利用的语种等主要信息供你参考……让你发的信息能给对方带来帮助，采购客户自然不会反感。

8 划重点

Hi (CONTACT.FIRSTNAME),

I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them]:talked to a colleague, saw your company,etc].

[Name of company]has a new platform that willhelp (your team at)[organization name].[One sentence pitch of benefits]. We do thidd by:

Benefit/feature 1

Benefit/feature 2

Benefit/feature 3(optional)

Let's explore how[name of your software]can specifucally help your business. Are you avaiable for a quick call[time and date]?

Cheers,

{CONTACT.OWNER_NAME}

切勿利用大量凌乱的笔墨客岁夜篇幅地描述你产品的功能与上风，由于这不仅让客户看起来觉得凌乱无章，还会分散他们的把稳力，终极导致客户直接“拉黑”你。

针对这一点，这个模版很有效果。
增加邮件的要点有助于让产品的功能和上风更加突出，也会让客户一秒钟捉住核心要点，不会由于内容过长而使把稳力分散。

9 捉住痛点

Subject: Bookkeeping sucks, let us handle it.

{name}

Bookkeeping sucks, and you have a business to run.You created CompanyName out of a passion for doing something great,unique,and game0changing.

Not to spend your limitless talents and limited time on day-to-day bookkeeping tasks.

Acuity Complete's bookkeeping professionals want you to focus your time and efforts on growing CompanyName into an empire; not worrying about whether your books are reconciled correctly.

If your core business conpetency isn't bookkeeping, let's talk. I'd love to find out more about CompanyName and how we can help eliminate this headache for you.

Do you have any current issues that we can help answer?

Cheers,

{CONTACT.OWNER_NAME}

这封邮件是关于捉住客户痛点并供应办理方案的。
常日业务员在推销产品的时候，总是会“自卖自夸”，但却很少有人能说出为什么自己的产品适宜客户的公司。

但这封开拓信采纳了不同的办法，它讲到潜在客户如何经营业务，为什么项目没有进展，问题涌如今哪里，并且终极提出一个可行的办理方案。

须要把稳的是在利用这个模版套在你的产品和潜在客户身上时，把稳关键是见告他们可以帮他们节省多少韶光和本钱。

Elva温馨提示下：当涉及标题时，字数很主要，它会直接影响邮件的打开率和点击率。

10 十倍效果

Subject:10x{conpany}[result]in ten munites?

Hello {name},

I have an idea that I can explain in 10 minutes that can get{company}it's next[100 best clients].

I recently used this idea to help our client {competitor}almost triple their monthly run rate.

{name},Let's schedule a 10-minute call so I can explain. When works best for you?

Cheers,

{CONTACT.OWNER_NAME}

如果你喜好用数字来说服客户，那么可以看看这封邮件模版。
它简明有效，重点在于指出如何通过10分钟的沟通得到10倍的效果。

但得解释10分钟的通话代价，毕竟你得给他们一个乐意听你解释的情由。

最关键的一点是，邮件中提到了给自己竞争对手供应建议，这一点常日会让客户十分感兴趣。

11 快速跟进

Hello {name},

I'm writting to follow-up on my email. I didn't hear back from anyone on the team. If it makes sense to talk, let me know your calendar looks.

If not, who is the appropriate person for me to talk to?

Thanks for your help.

{CONTACT.OWNER_NAME}

据调查，我们创造70%的未回答邮件都没有后续跟进，你会以为很惊异吗？是的，但这完备可以理解。
很多业务员会臆想客户收到邮件却没回答是由于客户不感兴趣，如果再发可能会让客户厌烦，以是他们不再连续跟进。

但仔细想一下，人们每天都会收到大量的电子邮件，那么客户没有回答很有可能是忘却了你的建议或者由于太忙没韶光回答。
坚持是一个很好的品质，毕竟在采购商决定下单之前，发卖职员至少要跟进5次，这样的“追踪”很有必要。

（外贸不易，与君共勉）

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