外贸营业 | 产品涨价了怎么与客户沟通？（内含邮件模板）

过个春节，供应商又上调了价格，缘故原由：原材料上涨。

没办法，我们产品只能随着涨价，把上涨的本钱转嫁到了消费者身上。

但是不知道要若何跟客户沟通，非常担心客户会有负面的反应。

当然，跟客户说涨价，犹如外交会谈， 手段高明与否，直接影响终极结果。
以是要极其谨慎小心。

下面，我们一起来看向客户宣告涨价的实用技巧，还有邮件模板。

涨价涨得理直气壮

首先，我们要调度好心态。

实在，贬价大多数是企业行为，涨价是行业行为。
当全体行业一片飘红，涨声不断是事实，并非你无端涨价，情有可原。

以是不必由于涨价，就觉得对不起支持多年的老客户，更不要怀着腼腆去道歉去谄媚客户。

产品价格变动是很正常的事，没有谁能担保，一个产品永久一个价。

直接向客户宣告涨价

如果客户是溘然创造你的产品涨价，这对客户是不公正的。
如果发生涨价，请确保通过邮件奉告你的全部客户知晓这个。

如果涨价生效的韶光能够延长一些，应提前奉告客户涨价，给客户留一些缓冲和消化的韶光。

还可以鼓励他们在涨价生效之前，进行购买。

表明清楚涨价的缘故原由

涨价总要有个缘由，不能你说涨就涨。
顾客可能会对“为什么要涨价？”感到困惑，以是你要有理有据地见告他。

如：目前汇率涨了几个点，运费又涨了多少钱，产品涉及的紧张原材料分别涨了多少，这些都要有个概述，最好能用图表来解释，更直不雅观。
还可借此向客户表明你乐意将价格透明化。

常日情形下，产品涨价是为了合营更高的运营本钱、人工本钱或原材料本钱。
为了坚持原有的高品质，涨价是一定的结果。

表示我们的代价

讲完涨价缘由，还没结束，记得提醒客户你能够供应的代价，不仅限于产品价格，还有其他方面的付出。

例如：产品质量的稳定性；对市场的理解，公司的专业程度；做事相应速率和严密程度；对付交期的掌控能力；双方互助的韶光是非及理解程度，毕竟沟通本钱也是本钱。

鼓励客户联系你

涨价究竟是让客户不太愉快的一件事，在确保客户收到清晰的涨价时，也要与其进行充分的沟通，避免他们转向其他供应商。

以是邮件结尾，鼓励客户如果对涨价有任何疑虑，都可以联系你们公司的任何一个人（包括高层管理职员）。

涨价邮件模板

【简述涨价事实】

I'm writing to let you know that our prices will be increasing by 几个点 with effect from 何时.

【解释涨价缘故原由】

1）汇率上涨，可参考环球经济指标(Trading Economics)网站：https://tradingeconomics.com/

Over the past few months, we have all experienced the value of the US Dollar fall significantly against the China Yuan. The yuan has risen more than 9% against the U.S. dollar since last June.

We have absorbed these currency fluctuation up to this point. However, this downward trend in exchange rates has forced us to re-evaluate our situation.

2）海运费上涨

The global shortage of shipping containers has led to a sharp rise in freight costs from Asia to both Europe and the US.

China-U.S. West Coast prices increased % to $/FEU. This rate is % higher than the same time last year.

3）原材料上涨

某种原材料 have experienced significant growth since 何时.

We have made every effort to control and absorb the increases over the last X months. It is no longer possible for us to fully absorb the effects as raw material prices continue to rise.

We have no other option than to increase the prices of products and solutions. Our focus remains on delivering value to and serving our customers across the world.

【表示我们的代价】

We're confident that our prices remain competitive within our sector for the quality of the service that we provide and as always, we're focused on the results we provide to clients.

As you know, we value your business and have enjoyed working with you and achieved some great results along the way.

【鼓励客户联系你】

If you have any questions or concerns about the increase, please feel free to contact us. Our sales teams are happy to discuss this situation with you.